Wednesday, 16 May 2012

Benefit's Mascarathon for Refuge


I love running. I love mascara. And I really love Benefit Cosmetics. So, when some information on Benefit's Mascarathon for the domestic violence charity, Refuge, landed in my inbox, I wanted to give the spotlight to this great charity event.

Benefit's Mascarathon will be celebrating the success of 'They're Real' - Benefit's No1 premium mascara in the UK, whilst raising funds for a fabulous charity. The run, fronted by TV beauty Caroline Flack will be raising funds and awareness for the national domestic violence charity for women and children, Refuge, reaching out to women who may be affected by domestic violence or know someone who is.

Starting in Edinburgh on June 15th and finishing in London on June 29th, the Mascarathon will call in at Newcastle, Manchester, Birmingham, Cardiff and Oxford. Along the 500+ mile route, there will be a range of areas for fans of Benefit Comestics including make-up stations and some lovely Benefit samples for runners and friends (I'll be there raiding samples of mascara and cheering on the running masses!)

And the fun part? A Benefit mascara baton will be passed from runner to runner as they make their way along the route, each completing 2 miles each; these 2 miles mark the 2 women lost every week because of domestic abuse.

For all the lovely lasses in the Toon, the Mascarathon will be stationed in Newcastle from June 13th-15th when Donna Air will be taking part in the run.

In this Olympic year, it's great to see brands supporting charities through sport and I'll be there cheering on the Benefit beauties when they run through Newcastle (and of course sampling some Benefit make-up delights along the way!)



Follow #mascarathonuk and Benefit UK on Twitter

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