I was recently introduced to a very clever new brand from the founder of Howies - Hiut Denim.
David and Claire Hieatt, founders of Hiut Denim, launched the brand to inject life back into the denim industry in Cardigan, Wales.
What's really interesting about this brand is the story;
"Each jean will come with a unique number. Your unique number. You go to the HistoryTag website and register. That’s it. Then you can upload pictures of where you went, what you did, who you did it with…to the HistoryTag website. So those memories get saved. Not a big deal right now. But when you look back, it will become a big deal."