Sunday, 20 February 2011

London Fashion Week: Jaeger, Jonathan Saunders and House of Holland

London Fashion Week is a great passion of mine; I worked backstage at some fantastic shows between 2008-2010 and it was incredible being able to witness first hand the vast amount of work that goes into putting a fashion show together (I loved it so much, I based my entire final major project at university around it!). Whilst it is incredibly sad not working on LFW currently, it is interesting to have a different view on it this time - from blogs to tweets, it is great to have the time to sit and sift through everyones comments on every show (and to be able to watch most of them online!) Here are my favourite shows so far...


Stuart Stockdale is no reiventing the wheel here, but is creating fabulous wearable and commercial clothes for a mass audience. Stand out pieces; the hot pink silk shirt, the beautiful outwear, the tomato red colour pops and the return of shearling! (and great casting again by my former employer Russell Marsh).


Jourdan Dunn / Maddie Kulicka


Suzie Bird / Marike Le Roux


Auguste Abeliunaite Tomasuite / Sara Blomqvist / Maddie Kulicka




One of the most genuine designers I have ever met, it was an absolute pleasure to work on Jonathan's shows for  2 seasons and work alongside his partner Adam, who is a very dedicated hard working associate casting director (and former model for Dries, Prada etc!)

This was Jonathan's best ever collection on my opinion; the use of colour in the tropical prints was transfixing and the shapes very wearable and;  Love the Louboutin shoes as well! 


Suzie Bird / Melissa Tammerjin


Kirsi Pyrhonen / Fabiana Mayer


Sara Blomqvist / Janice Alida


Marike Le Roux / Jourdan Dunn




Somehow looking at this collection reminded me of Luella: for a cool young British girl who takes inspiration from her country's icons and puts a twist of things - tweed paired with striped socks and neon trims, a fantastic collection. Love love love the 'Hawt Couture' tee - a must have!


Tali Lennox / Jessica Clarke


Amanda Norgaard / Kelli Lumi / Auguste Abeliunaite Tomasuite

All photos © Style.com

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